Pamela Avila

Journalist, editor and social media strategist based in the San Fernando Valley of Los Angeles.

Currently, I work at USA TODAY as an entertainment editor, overseeing breaking news and trending coverage during the evening. My own reporting focuses on entertainment, pop culture and books, often through the lens of race and gender. 

My work also aims to highlight the Latinx community, from your local neighbor to a rising author or a best-selling Latinx music artist in the entertainment space. There's always a story to be told, and no matter the platform or influence, their story matters. 

Before USA TODAY, I worked with E! News as a reporter and editor, Los Angeles Magazine as a reporter and social media manager, and did freelance copywriting, social media and trending news writing for HipLatina and Mitú. My work also appears in Shondaland, Business Insider, Los Angeles Review of Books and more. 

  • Home
  • USA TODAY
  • E! News
  • Los Angeles magazine
  • Shondaland
  • Business Insider
  • Hunker
  • L.A. Review of Books
  • HelloGiggles
  • The Eastsider L.A.
  • WriteGirl
  • The University Times, Ireland
  • City on a Hill Press
The Eastsider LA • October 3, 2016

Collaboration & Coffee: Cal State L.A. library adapts to a new generation of students

The main library at Cal State L.A., which was built around books and individual study, is undergoing changes to make it more welcoming and relevant to a new generation of students.
The Eastsider LA • June 20, 2016

Echo Park’s mini-golf course explores L.A. issues and ideas
January 19, 2017

Target faces a tough sell over its new Glassell Park store
March 1, 2017

Neighborhood Spotlight: Designer, educator, and curator Jia Gu talks about collaboration and community at Silver Lake’s Materials & Applications
The Eastsider LA • March 22, 2017

Neighbor Spotlight: Love of history and community motivates Highland Park preservationist
June 19, 2017

Eagle Rock woman serves on L.A. Police Commission while advocating for youths and families
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