Pamela Avila

Journalist, editor and social media strategist based in the San Fernando Valley of Los Angeles.

Currently, I work at USA TODAY as an entertainment editor, overseeing breaking news and trending coverage during the evening. My own reporting focuses on entertainment, pop culture and books, often through the lens of race and gender. 

My work also aims to highlight the Latinx community, from your local neighbor to a rising author or a best-selling Latinx music artist in the entertainment space. There's always a story to be told, and no matter the platform or influence, their story matters. 

Before USA TODAY, I worked with E! News as a reporter and editor, Los Angeles Magazine as a reporter and social media manager, and did freelance copywriting, social media and trending news writing for HipLatina and Mitú. My work also appears in Shondaland, Business Insider, Los Angeles Review of Books and more. 

  • Home
  • USA TODAY
  • E! News
  • Los Angeles magazine
  • Shondaland
  • Business Insider
  • Hunker
  • L.A. Review of Books
  • HelloGiggles
  • The Eastsider L.A.
  • WriteGirl
  • The University Times, Ireland
  • City on a Hill Press
HelloGiggles • September 17, 2018

Veronica Escobar is running for Congress to change the way we talk about immigrants and immigration

HelloGiggles • September 4, 2018

Sylvia Acevedo talks to us about the power of Girl Scouts, encouraging girls to pursue STEM, and her new memoir, Path to the Stars

HelloGiggles • August 27, 2018

Debbie Mucarsel-Powell lost her father to gun violence, and now she's fighting for a better America

HelloGiggles • August 23, 2018

Legendary drag queen Peaches Christ wants you to resist hate, make art, and be weird

HelloGiggles • July 4, 2018

What the Fourth of July means to undocumented immigrants

HelloGiggles • June 20, 2018

Meet Maria de Los Angeles: artist, activist, Dreamer

HelloGiggles • April 5, 2018

Fighting for gender equality on a daily basis is this woman's job, and she wants you to "challenge everyday sexism" in your own life

HelloGiggles • March 26, 2018

Julianne Hough talks to us about her journey with Endometriosis, and the empowering reason why she dyed her hair red

HelloGiggles • March 5, 2018

A Dreamer discusses the uncertainty of DACA in the Trump era

HelloGiggles • December 5, 2017

Hillary Clinton opened up about the most uncomfortable moment of the 2016 presidential election at the "Teen Vogue" Summit

HelloGiggles • November 24, 2017

11 Latinx-owned businesses you can support on #ShopSmall Saturday

HelloGiggles • November 18, 2017

Amber Tamblyn and Roxane Gay took down the patriarchy with "Feminist AF" at Vulture Festival L.A.

HelloGiggles • September 20, 2017

The HG Team tried Rihanna’s Fenty Beauty, and here are the best makeup looks we came up with

HelloGiggles • November 6, 2017

Selena fans tell us what it means to them to see her finally get a star on the Hollywood Walk of Fame

HelloGiggles • November 7, 2017

Cristela Alonzo talks to us about never dreaming small and how to deal with imposter syndrome

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