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Pamela Avila

Journalist, editor and social media strategist based in the San Fernando Valley of Los Angeles.

Currently, I work at USA TODAY as an entertainment editor, overseeing breaking news and trending coverage during the evening. My own reporting focuses on entertainment, pop culture and books, often through the lens of race and gender.

My work also aims to highlight the Latinx community, from your local neighbor to a rising author or a best-selling Latinx music artist in the entertainment space. There's always a story to be told, and no matter the platform or influence, their story matters.

Before USA TODAY, I worked with E! News as a reporter and editor, Los Angeles Magazine as a reporter and social media manager, and did freelance copywriting, social media and trending news writing for HipLatina and Mitú. My work also appears in Shondaland, Business Insider, Los Angeles Review of Books and more.

USA TODAY • February 8, 2026

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